Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran
نویسندگان
چکیده
منابع مشابه
Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia
The notion of brand attitude has been conceptualized and been the target of different empirical investigations. There are arguments regarding the antecedents and the consequences of this concept in business environment, and it is believed that there are several factors affecting brand attitude including advertisement and customer satisfaction. On the other hand brand attitude has been argued to...
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The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devic...
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The main purposes of this study are identification, modeling and ranking of factors influencing the brand hate. To do this, mixed approaches of qualitative and quantitative have used. In the qualitative approach, the grounded theory method has considered. Hence, the opinions of 18 sale managers in the field of home appliance, as experts, collected and analyzed. The results of analyzing in 3 st...
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آب حاصل از بارش منبع تأمین نیازهای بی شمار جانداران به ویژه انسان است و هرگونه کاهش در کم و کیف آن مستقیماً حیات موجودات زنده را تحت تأثیر منفی قرار می دهد. نوسان سال به سال بارش از ویژگی های اساسی و بسیار مهم بارش های سالانه ایران محسوب می شود که آثار زیان بار آن در تمام عرصه های اقتصادی، اجتماعی و حتی سیاسی- امنیتی به نحوی منعکس می شود. چون میزان آب ناشی از بارش یکی از مولفه های اصلی برنامه ...
15 صفحه اولantecedents and consequences of work engagement among nurses
conclusions paying adequate attention to the antecedents of work engagement can enhance the quality of performance among nurses. additionally, rewards, organizational and supervisory supports, and job characteristics should be taken into consideration to establish work engagement among nurses. further researches are required to identify other probable antecedents and consequences of nursing wor...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2020
ISSN: 2331-1975
DOI: 10.1080/23311975.2020.1712766